Through the brand’s “Tested by Real Life” platform, Mielle introduces two of the league’s top performers to show how textured hair care built for strength, grooming, and confidence helps you stay ready for every moment.

CINCINNATI, Oct. 6, 2026 /PRNewswire/ — Mielle understands that gameday tests everything from preparation and performance to textured hair and its strength when the helmet comes off. Nearly a year after becoming the NFL’s first Official Textured Hair Care Partner, Mielle is expanding the brand’s presence in men’s grooming by tapping two of the league’s top-performing athletes Philadelphia Eagles quarterback Jalen Hurts and Houston Texans defensive end Will Anderson Jr. to show what it means to stay ready so you never have to get ready.  

The partnership brings Mielle’s high-performing Rosemary Mint Strengthening and Pomegranate & Honey curl definition collections into the routines of two athletes who share the brand’s relentless pursuit of peak performance. Hurts and Anderson Jr. have built their careers around the same approach Mielle brings to textured hair care: be the best and consistently deliver the best performance.

“Football is a real performance test for textured hair,” said Kierston Jackson, Senior Hair Scientist at Mielle. Sweat and friction under a helmet can impact scalp health and hair strength, making it harder to maintain moisture and style, so athletes need a proper routine and products for stronger hair that can keep up. “Our enhanced Rosemary Mint Collection features ingredients like pure rosemary extract, biotin, castor oil and vitamin B5, that work together to support stronger, healthier-looking hair and scalp, whether you’re preparing for gameday or your everyday routine.”

For Mielle, the partnership is not just a sports analogy. The brand recently enhanced its best-selling Rosemary Mint Collection to deliver up to 12x stronger strands when the full regimen is used as directed, answering the desire from people with textured hair for stronger hair that reduces shedding and split ends.  

“Our partnership with Mielle celebrates the everyday routines that make NFL players and fans uniquely themselves,” said Tracie Rodburg, senior vice president of global partnerships at the NFL. “Jalen and Will are two of our greatest ambassadors and will help bring this important collaboration to life.”

For guys with textured hair, grooming has never been new. It has always authentically lived in barbershops, homes, locker rooms, and family routines. With Hurts and Anderson Jr., Mielle is helping elevate the visibility of those routines and stories by showing that textured hair care for men deserves the same spotlight, performance, and care as any other grooming category.

“Guys with textured hair have always had routines, standards, and pride in how they show up,” said Monique Rodriguez, Founder of Mielle. “Partnering with Jalen and Will allows us to bring that lived experience to one of the biggest stages in sports, while staying focused on our commitment to help people with textured hair feel ready for the moments that matter.”

“Even with a bald fade, there’s still a detailed amount of preparation that goes into my grooming” said Jalen Hurts. “Taking care of my hair and scalp is part of that routine, and having trusted products, like Mielle’s Rosemary Mint pomade-to-oil scalp & hair quencher, helps me feel put together and ready for whatever the day brings.”

“Growing up as the youngest sibling and the only boy in my family, my sisters drilled in me the importance of having a good hygiene and maintenance routine,” said Will Anderson Jr. “My sister Tiera taught me how to care for my hair and introduced me to products like Mielle’s Pomegranate and Honey curl defining moose to make sure my curls are always defined. Those lessons have stayed with me, and makes this partnership really special.”

Mielle brings the partnership to life through “Can’t Miss It,” a new campaign under its “Tested by Real Life” platform. Across every touchpoint, the campaign demonstrates how real-world performance creates the confidence to show up for the moments that matter most. The partnership brings that idea to life through two stories rooted in preparation. Through routine, community, discipline, and consistency, Jalen Hurts and Will Anderson Jr. show that confidence is built long before the moment arrives. These films serve as proof that when performance is tested by real life, you’re ready when it matters most. Watch both films on Mielle Oganics YouTube channel and across @MielleOrganics on Instagram and TikTok this week.

About Mielle

Founded in 2014 by CEO Monique Rodriguez, Mielle is one of the fastest-growing Black-founded and women-led global beauty brands. With a heavy emphasis on healthier ingredients and a “root to results” approach, Mielle’s collection of beauty products is designed for all hair types. Today, Mielle products are available in more than 90 countries and more than 100,000 stores across the U.S., including CVS, H-E-B, Sally Beauty, Target, Ulta Beauty, Walgreens and Walmart.

About P&G
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

Media Contacts:
Juwan Thompson, Mielle, thompson.j@pg.com
Amaris Adams, EGAMI, amarisa@EGAMIgroup.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/mielle-drafts-jalen-hurts-and-will-anderson-jr-to-its-nfl-roster-bringing-high-performance-texture-hair-care-to-the-field-302899237.html

SOURCE Mielle