TSG Consumer (“TSG”), a leading private equity firm specializing in consumer brands, today announced it has signed a definitive agreement to acquire a majority stake in Saltair, the award-winning body care brand founded by entrepreneur and model Iskra Lawrence. Following the close of the transaction, Iskra will additionally serve as Chief Community Advocate, deepening her focus on the brand’s community and consumer connection.

Founded in 2022, Saltair is built on the foundation that “every body is welcome here,” pairing clinically supported, treatment-forward skincare actives with elevated, transportive fragrances at accessible price points, designed for every shape, skin tone, gender, age, and background. The brand is sold across retail and e-commerce.

“We created Saltair to make body care feel more elevated, more joyful, and more personal,” said Iskra Lawrence, Founder at Saltair. “That vision has resonated deeply with our community, and we’re so grateful to The Center and Prelude Growth Partners for believing in the brand early and supporting us along the way. I’m excited to see the brand’s impressive growth continue under Saltair’s leadership team, in partnership with TSG.”

“From day one, this team has built Saltair into one of the most desired names in body care — through product quality, real community loyalty, and a brand people genuinely want to be part of,” said Rachel Shelowitz, CEO of Saltair. “I couldn’t be prouder of what we’ve accomplished. Partnering with TSG marks the next chapter: they share our ambition and bring the experience to propel this business to new heights. I’m energized by what lies ahead.”

“Body care is one of the most exciting categories in beauty right now, and Saltair stands out for elevating the everyday routine with effective formulations that have driven real consumer demand and loyalty,” said Colin Welch, Managing Director and Head of New York at TSG. “We’re excited to bring our resources and longstanding experience scaling beauty brands to support Saltair’s growth in a way that maintains the quality and ethos consumers have come to expect.”

“Saltair has grown from a bold idea into one of the most exciting names in body care, and that’s a direct result of Iskra and the team’s vision and execution,” said Ben Bennett, Founder and CEO of The Center. “We’re glad to see the brand move into this next chapter with a partner who can match that ambition.”

“It has been a true privilege to partner with Saltair’s exceptional management team, and to have participated in the tremendous growth and success of this now iconic brand,” said Neda Daneshzadeh, Co-Founder and Managing Partner at Prelude Growth Partners. “We look forward to watching the brand continue to scale under TSG’s ownership.”

Raymond James served as the exclusive financial advisor to Saltair and Mintz, Levin, Cohn, Ferris, Glovsky, and Popeo P.C. and Polsinelli P.C. served as legal counsel. Ropes & Gray LLP provided legal counsel to TSG. Financial terms of the transaction were not disclosed. The transaction is subject to customary closing conditions and regulatory approval.

About TSG Consumer

Founded in 1986, TSG Consumer Partners, LP is a leading consumer-focused private equity firm with approximately $14 billion in assets under management. Leveraging the firm’s deep knowledge of the consumer, TSG partners with exceptional leaders and transformational brands, empowering them to grow and meet the ever-evolving needs of their consumers. TSG has investment offices in San Francisco, New York, and London. Representative past and current beauty & personal care investments include: e.l.f. Cosmetics, IT Cosmetics, Kenra Professional, Pureology, Sexy Hair, Smashbox Cosmetics, DUDE Wipes, PHLUR, and Summer Fridays. For more information, visit tsgconsumer.com.

About Saltair

Founded in 2022 by entrepreneur and model Iskra Lawrence, Saltair is a Los Angeles-based masstige body care brand offering skincare treatments and premium fragrance at accessible price points. Saltair’s assortment spans treatments, shower essentials, and fragrances made for every body, available across retail and e-commerce. For more information, visit saltair.com.

About The Center

The Center is a next-generation beauty accelerator founded by industry visionary Ben Bennett. With a focus on identifying white space, trend forecasting, building disruptive brands, and supporting emerging founders, The Center provides a strategic, capital-efficient path to scale. Unlike traditional incubators, The Center operates as a true co-builder—offering hands-on brand development, operational infrastructure, creative direction, and go-to-market expertise from concept through growth. Its portfolio includes standout brands such as Saltair, Prequel, CYKLAR, MAKE Beauty, Proper, PHLUR (acquired by TSG Consumer in 2025) and Naturium (acquired by e.l.f. Beauty in 2023). The Center continues to shape the future of beauty through thoughtful innovation, founder partnership, and commercially minded brand building.

About Prelude Growth Partners

Prelude Growth Partners is a leading consumer-focused growth equity firm. By partnering with founders and CEOs, Prelude Growth Partners provides deep category experience, value-added operational support, and a broad network to power the high potential, fast-growing consumer businesses of tomorrow. Prelude Growth Partners seeks to make investments of $15 million to $100 million in each company, across branded consumer categories including food & beverage, health & wellness, beauty & personal care, fitness, pet and other consumer product and service companies. Representative past and current partner investments include: Perelel, Bachan’s, MadeGood, Blueland, Fly By Jing, So Good So You, Skin Pharm, Sol de Janeiro, Summer Fridays, The Center Brands (including Naturium, PHLUR, Saltair, Prequel), Tower 28, OneSkin, Westman Atelier, Banza, Amylu and KilgourMD. For additional information on Prelude Growth Partners, please visit www.preludegrowth.com or follow the firm on LinkedIn.

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