Disney and Formula 1 Extend Partnership Through 2028
Disney and Formula 1 have extended their partnership until 2028, integrating Disney and Pixar's 'Cars' franchise, featuring Lightning McQueen, into the Formula 1 program, with an initial appearance at the Italian Grand Prix in Monza.
Raleigh Durham, NC, August 13, 2026 —
Formula 1 and The Walt Disney Company have announced an extension of their partnership, which will now run until 2028. This extended collaboration will see the integration of Disney and Pixar’s beloved “Cars” franchise, featuring the character Lightning McQueen, into the Formula 1 program.
The initiative aims to further engage a broader audience with the sport. The initial activation of this extended partnership is scheduled to take place at the upcoming Italian Grand Prix in Monza. Details regarding specific activations and content planned throughout the partnership term were not immediately available.
The “Cars” franchise, known for its animated portrayal of racing, is expected to bring a unique element to Formula 1 events and programming. This move signifies a strategic effort by both entities to leverage popular cultural icons for wider appeal and potential growth in fan engagement.
The extension through 2028 indicates a long-term commitment to this collaborative venture between the global motorsport and the entertainment giant. Further announcements regarding the integration plans and specific events are anticipated as the partnership progresses.
Story summarized from the original created by OTRC on abc7.com, see more information here.
