Built in response to fan demand after the success of basketball game ’82-0,’ All-Time Studios’ new football roster-building game challenges players to reach an undefeated season

Athletes First helps develop the game and brings it to market through partnerships with pro and college football players, original content and its media and event platforms

NEW YORK and LAGUNA HILLS, Calif., Oct. 8, 2026 /PRNewswire/ — All-Time Studios, the sports gaming company formerly known as PlayVault and the creator of viral hit basketball game “82-0,” today launched “ALL DUBS,” a new football roster-building game created in response to massive demand from “82-0” players for a football version. The game was developed in partnership with Athletes First, the premier sports representation and marketing agency, which is making a strategic investment in All-Time Studios and will be marketing the game with a variety of activities to engage football fans through the launch.

The idea behind both games came from a simple insight: some of the most engaging moments in sports happen between fans, comparing legends, debating eras and building all-time lineups. “82-0” turned those conversations into a game, giving fans decisions to make, a lineup to share and another reason to debate with friends. “ALL DUBS” brings that same approach to football. 

“ALL DUBS” is the football roster-building game where every pick matters. Players spin for a random team and era, draft the best player available and build their ultimate offense and defense to see if their squad can complete a perfect season. Along the way, they can choose superstars, compare eras, test their football knowledge and share results with friends, all while chasing the ultimate goal of an undefeated season. “ALL DUBS” is available now on the App Store and Google Play.

All-Time Studios’ “82-0” became a viral hit across the basketball world this summer. The roster-building game, which challenges fans to build an all-time lineup capable of an undefeated 82-game season, took off in June when Indiana Pacers guard Tyrese Haliburton shared his attempt on social media. New Orleans Pelicans guard Trey Murphy III and teams including the Milwaukee Bucks, Chicago Bulls and Miami Heat soon posted rosters of their own, and the game drew widespread media coverage. “82-0” has been downloaded more than 1 million times on iOS and more than 500,000 times on Google Play. It was also recently named by Apple as the App Store’s Game of the Day.

“’82-0′ showed us how much fans love building their all-time teams and debating the results, and they keep coming back,” said Bar Almog, Founder and CEO of All-Time Studios. “Players almost immediately started asking us for a football version, and ‘ALL DUBS’ is our answer. There is no better partner than Athletes First to bring it to football fans, and we’re grateful to Brian Murphy and his remarkable team, and to our partners and investors Boaz Shedletsky, Assaf Wand, Sam Landman and Tomer Goldberg for making this happen.”

As part of the partnership, Athletes First shared its 25 years of football expertise to help make the game more engaging and authentic for fans. The agency is also bringing together NFL stars, its in-house media platforms and content capabilities to market the game to the widest possible audience of football fans.

“We take tremendous pride in finding new ways to disrupt the industry, and this partnership with All-Time Studios is unlike anything we have done in our 25 years,” said Brian Murphy, CEO of Athletes First. “By combining our athletes, our media platforms and All-Time Studios’ proven track record of creating viral sports games, we believe our partnership on ‘ALL DUBS’ will set a new standard for how products are brought to market and how athletes connect with fans.”

Three pro football players will lead the launch and serve as “ALL DUBS” ambassadors: Athletes First clients Cooper DeJean, Pro Bowler and Super Bowl champion, and Jahmyr Gibbs, three-time Pro Bowler, join fellow three-time Pro Bowler and Super Bowl champion Odell Beckham Jr. Each player is featured in custom video content produced for the launch and will share the game with fans across their social media channels throughout the season, showing how they build their own undefeated rosters.

Athletes First’s media platforms will also play a central role. “Exciting Mics,” the podcast hosted by DeJean and Houston Texans safety Reed Blankenship, will feature “ALL DUBS” through brand integrations and host reads, with an episode featuring Gibbs and “ALL DUBS” content debuting today. The game will also be featured in other Athletes First original content series. Former USC quarterback and 2004 Heisman Trophy winner Matt Leinart, now a FOX Sports college football analyst, joins the campaign as well.

The campaign extends to college football through NIL partnerships with Georgia Bulldogs linebacker Chris Cole, Rutgers wide receiver KJ Duff, Oregon running back Jordon Davison and Clemson wide receiver TJ Moore, along with sports content creators including MickJason and Pete Takes. 

“ALL DUBS” will also become part of the Athletes First Tailgate, the premier traveling college football tailgate event stopping at 12 top matchups this fall, where content featuring fans playing the game will be captured.

To celebrate the launch, fans who play “ALL DUBS” will earn entries into a 60-day sweepstakes that begins Oct. 15 and is run by Alltroo, the fan sweepstakes platform led by two-time Pro Bowl tight end Kyle Rudolph, in partnership with Children’s Miracle Network Hospitals. The grand prize, a Lexus GX 550, will be awarded at the end of the campaign. A Rolex watch will be awarded 30 days in, and a $1,000 Visa gift card will be given away every Friday. Fans can also make donations to support local children’s hospitals. 

About All-Time Studios
All-Time Studios is a sports gaming company that creates social, skill-based games for fans. Its titles include “82-0,” the viral basketball roster-building game, “Ultimate 11” for soccer fans and “ALL DUBS” for football. All-Time Studios games are published through its studio, Vaulty Studios. For more information, visit https://www.linkedin.com/company/alltimestudios.

About Athletes First
Athletes First is the premier sports representation and marketing agency, guiding the careers of elite athletes, coaches, executives and broadcasters. Since 2001, Athletes First has built a reputation for integrity, innovation and impact across contract negotiations, marketing strategy, endorsement sales and brand partnerships. The agency also produces world-class live experiences through its events and properties teams and creates dynamic multiplatform content through its in-house media and production capabilities. For more information, visit athletesfirst.net or follow us on Instagram, X, and LinkedIn.

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SOURCE Athletes First; All-Time Studios