From Real-World Needs to Intelligent Solutions: The R&D Philosophy Behind AiMOGA and LUXEED
WUHU, China, Nov. 10, 2026 (GLOBE NEWSWIRE) -- As intelligent technologies continue to advance, an important question
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WUHU, China, Nov. 10, 2026 (GLOBE NEWSWIRE) — As intelligent technologies continue to advance, an important question for technology developers is how to translate innovation into meaningful improvements in people’s everyday lives. At the 2026 Chery International User Summit, held from October 18 to 24, Chery Group presented two examples of this approach through LUXEED, its intelligent luxury brand, and AiMOGA, its embodied AI and robotics brand. Although operating in different sectors, both brands share an R&D philosophy centered on understanding real-world needs and developing technologies to address them.
Technological progress is not simply about adding more features or pursuing higher specifications. Its real value lies in how effectively it addresses practical needs and improves everyday experiences.
AiMOGA applies this principle to robotics, developing products around real-life applications such as home companionship, natural interaction and everyday assistance. The development of its first home companion robot, MOBO, reflects this approach, bringing embodied AI into the home and extending AiMOGA’s focus beyond commercial and public-service applications.
LUXEED follows a similar philosophy in developing its intelligent luxury vehicles, including the flagship MPV LLounge and flagship SUV Stormax. Its R&D approach places user experience at the center of product development, translating different travel needs into advances in driving performance, cabin comfort and intelligent technology.
This is reflected in the brand’s three core pillars: Extreme Driving Pleasure, Beyond-Class Enjoyment and Ultimate Intelligence. From vehicle handling and cockpit design to advanced driver assistance, LUXEED’s development priorities are shaped by the demands of different driving and travel scenarios.
One example is SIVP (Super Intelligent Valet Parking), developed to make everyday parking more convenient through a higher level of automation. By simplifying parking operations, the system aims to reduce the effort required from drivers and deliver a more convenient and composed experience.
Although LUXEED and AiMOGA serve different markets, both draw on Chery Group’s global R&D capabilities and technological resources. Their development approaches reflect a shared emphasis on taking technologies beyond the laboratory and adapting them for practical applications.
From AiMOGA’s efforts to bring robotics into everyday home life to LUXEED’s development of more intelligent mobility experiences, both brands demonstrate how a focus on real-world needs can guide the development and commercialization of advanced technologies.
Through this scenario-driven approach to R&D, Chery Group aims to accelerate the application of technological innovation across different sectors, creating products that are not only technologically advanced but also relevant to the needs of users.
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Media Contact
LUXEED International
Ms. Wu Yi
Email: wuyi@luxeedinternational.com
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