FI Works, a leading provider of data analytics, marketing automation, and CRM solutions for community banks and credit unions, today announced that FedChoice Federal Credit Union, headquartered in Lanham, MD, implemented the FI Works Customer Data Platform to replace its legacy marketing customer information file and give staff real-time visibility into member data.

The platform consolidates FedChoice’s core and digital banking data into a single, continuously updated view of each member. That shift allows the credit union’s marketing team to identify and connect with new members in a day or less of account opening, rather than waiting weeks for data to move between systems.

“Times are changing, and we’ve found the traditional marketing customer information files (MCIF) that we used to rely on are quickly becoming irrelevant,” said Christine Wright, VP of Marketing, FedChoice Federal Credit Union. “With today’s pace of technology, marketing and business intelligence systems must move at speed. Waiting weeks to upload data and communicate with members just doesn’t work anymore. Engaging someone within 24 hours is far more compelling, and that capability is exactly what we unlocked by moving to FI Works.”

“We built FI Works to give credit unions like FedChoice the speed and depth of insight once reserved for the country’s largest banks,” said Keith Henkel, founder and CEO of FI Works. “Christine and her team wanted to act on member data quickly and contextually, and that’s exactly what this platform is designed to do. We’re proud to help FedChoice deepen its relationship with every member it serves.”

“We found a truly responsive partner committed to evolving alongside us,” said Wright. “The system delivers deeper, more robust data insights than we anticipated, updating continuously to drive our day-to-day strategy, and it’s powerful enough to tackle the complex analytical questions coming from our team, all backed by an FI Works team who are ready to step in and assist whenever needed.”

About FI Works

FI Works delivers a data analytics, CRM, and marketing automation platform purpose-built for banks and credit unions. The platform unifies core, digital banking, lending, and other data sources into a single customer view, powering predictive analytics and marketing automation that let financial institutions reach the right member with the right message at the right time.

About FedChoice Federal Credit Union

Chartered in 1935 and headquartered in Lanham, MD, FedChoice Federal Credit Union serves over 25,000 members, primarily federal civilian employees and their families, across Maryland, Washington, D.C., and Virginia. With approx. $486 million in assets, FedChoice provides a full range of deposit, lending, and financial wellness services.

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