• Genesis of San Bruno strengthens the brand’s retail footprint in the Bay Area through continued investment from Cardinale Automotive Group
• Genesis continues to grow its standalone retail network, with 85 dedicated facilities nationwide

SAN FRANCISCO, Aug. 21, 2026 /PRNewswire/ — Genesis today announced the grand opening of Genesis of San Bruno, a new standalone retail facility serving customers on the San Francisco Peninsula. The opening of Genesis of San Bruno expands the brand’s retail network to 85 standalone facilities nationwide.

“At Genesis, we treat everyone as our ‘Son-nim,’ or honored guests, and that philosophy comes to life throughout our network of standalone retail facilities,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “As a key market for Genesis and home to a growing community of consumers who value design and innovation, Northern California plays an important role in our continued growth. The opening of Genesis of San Bruno expands our presence in the region and brings our signature hospitality and ownership experience to more customers.”

The new location is owned and operated by Cardinale Automotive Group, a long-standing Genesis retail partner that continues to invest in the brand’s future. In addition to Genesis of San Bruno, Cardinale Automotive Group also operates Genesis of Corona and Genesis of Mountain View, demonstrating its commitment to supporting Genesis’ growth across California.

“Genesis of San Bruno represents an important addition to our growing Genesis portfolio and reflects our continued commitment to the Bay Area,” said Christian Pullara, Dealer Principal of Cardinale Automotive Group. “This new standalone facility allows us to deliver the elevated experience and personalized service that Genesis customers expect. We’re proud to build on the success of Genesis of Corona and Genesis of Mountain View, and look forward to supporting the brand’s continued growth.”

To celebrate the grand opening and invest in the local community, the Genesis Inspiration Foundation presented a $25,000 grant to Peninsula Girls Chorus, while Genesis Motor America awarded a $10,000 donation to San Bruno AYSO Region 249 through Genesis Gives, the company’s corporate social responsibility initiative. Together, these contributions reflect Genesis’ commitment to expanding opportunities for youth through arts education, sports, and athletics programs that help young people learn, grow, and thrive. Since 2022, Genesis Gives has contributed more than $3 million to nonprofit organizations across the United States, while the Genesis Inspiration Foundation continues to advance equitable access to arts education for students nationwide.

Designed to reflect Genesis’ distinctly Korean approach to hospitality, Genesis of San Bruno welcomes customers into an open and inviting environment that showcases the brand’s full lineup of sedans and SUVs. The facility is focused on providing elevated customer experience, supported by personalized service and dedicated Genesis team members.

For more information about Genesis of San Bruno or the Genesis vehicle lineup, customers should visit www.genesis.com or contact their local Genesis retailer.

Genesis Motor North America

Genesis is a new global automotive brand that delivers the highest standards of design, safety, refined performance, and innovation while looking towards a more sustainable future. Drawing from its cultural heritage and distinctly Korean hospitality, Genesis crafts experiences focused on customers as “son-nim”, or honored guests.

Genesis Motor North America offers a growing range of award-winning SUV, sedan, and electric models through its network of more than 190 independent U.S. retailers, in addition to its more than 30 Canadian agency distributors. Genesis now counts more than 100 standalone retail facilities across the North American region, with dozens more in development. Consumers can discover the brand through its many retail points, at Genesis House, the brand’s flagship space in New York City, or online at www.genesis.com.

Please visit our media site for the latest news at www.genesisnewsusa.com (United States) and www.genesisnews.ca (Canada).

About Cardinale Automotive Group

Cardinale Automotive Group is a family-owned automotive retailer serving communities throughout California and beyond. The organization operates a portfolio of automotive dealerships representing multiple vehicle brands and is committed to delivering outstanding customer service and long-term community investment.

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SOURCE Genesis Motor America