Business Reporter: Why a feed audit should be part of every brand’s holiday preparation

How Feedonomics helps brands identify and eliminate product data problems

LONDON, UNITED KINGDOM, August 26, 2026 /EINPresswire.com/ — In an article published on Business Reporter, feed management platform Feedonomics talks about how the successful sales in a holiday shopping season present a major opportunity for brands that ensure their products are discoverable and accurately represented. Inaccurate or incomplete product data can quickly undermine the opportunity holiday seasons present. Incorrect prices, outdated stock information, missing attributes, weak descriptions and poorly structured categories can affect how products appear across Google and affiliated networks. In some cases, these issues can prevent products from showing altogether, reducing visibility, conversions and sales while creating a poor customer experience.

A Feedonomics feed audit provides a structured way to identify and address these problems. The process begins with a one-to-one consultation with a Feedonomics expert to understand a brand’s goals and challenges. Its proprietary FeedGrader tool then analyses product data across shopping, social, remarketing and affiliate channels, comparing performance against industry benchmarks and best practices. FeedGrader can identify more than 50 feed health challenges, and the resulting recommendations provide both immediate fixes and longer-term strategies for improving feed performance. The benefits can extend well beyond the initial audit. By partnering with Feedonomics, brands can automate feed management, maintain more accurate pricing and inventory information and optimise product data across channels. The average Feedonomics customer sees a 19 per cent increase in return-on-ad-spend, a 15 per cent increase in channel revenue and significant improvement in click-through and conversion rates.

To learn more about how a feed audit can prepare your business for the next holiday season, read the article.

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About Feedonomics

Feedonomics, powered by Commerce (Nasdaq: CMRC), efficiently transforms data into a competitive advantage with AI-enriched product feed management, optimisation, and intelligent order orchestration. Feedonomics ensures every product is structured, optimised, and ready to be found across hundreds of marketplaces, search engines, social commerce channels, and AI-driven discovery engines. Built to minimise complexity and maximise performance, Feedonomics transforms the way businesses approach unified multi-channel commerce. Brands like Cole Haan, Melissa & Doug, Patagonia, Perry Ellis, and Puma have achieved measurable performance improvements using Feedonomics, including better return on ad spend, reach, and revenue growth. With its flexible technology, full-service support team, and strategic partnerships with industry leaders like Amazon, Google, Meta, Microsoft, TikTok, and more, Feedonomics supports a wide range of data management use cases, empowering its customers to compete and win across channels. To learn more, visit feedonomics.com or follow us on X and LinkedIn.

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Written By: EIN Presswire