Partnership will connect student-athletes, fans, and communities through financial education and engagement

ANN ARBOR, Mich., Aug. 31, 2026 /PRNewswire/ — University of Michigan Credit Union (UMCU) has announced a partnership with Andrew Marsh, wide receiver for the Michigan Wolverines football team. As the Official Credit Union of Michigan Athletics, UMCU will bring Marsh into the UMCU community through branch appearances, member experiences, community outreach, and financial education programming during the 2026/27 season.

The partnership is rooted in an existing relationship. Marsh and his family became UMCU members after his arrival in Ann Arbor, and the connection between Marsh and the credit union grew naturally from there. What began as a member relationship evolved into a partnership that reflects the kind of community-first values both Marsh and UMCU share.

Marsh has already begun engaging with UMCU through the credit union’s Camp Ignite All-Star Broadcast event and Behind the Uniform program, a financial education experience designed to give student-athletes practical tools for managing money and building financial confidence.

Tiffany Ford, CEO of UMCU, said, “At UMCU, we believe the strongest partnerships start with something authentic. Andrew’s relationship with UMCU started as a member, long before there was ever a conversation about a partnership. We’ve had the opportunity to get to know Andrew and his family and to see firsthand the kind of teammate and person he is. His work ethic, character and commitment to the people around him really stood out to us. We’re proud to have Andrew as part of the UMCU family, and we’re excited to support him in what’s ahead.”

“What I’ve seen from UMCU firsthand, through Behind the Uniform and their community events, is that they’re genuinely invested in the people around them,” said Marsh. “That’s the kind of partnership I want to be part of.”

The partnership has already come to life beyond the field. In July, UMCU debuted the ATM3, a custom mobile experience inspired by Marsh’s initials, bringing prizes, giveaways, and interactive moments directly to fans, families, and young people at community events and activations. The ATM3 quickly became a centerpiece of UMCU’s fan and youth engagement, with plans to appear at events throughout the upcoming season.

Marsh enters his sophomore season as one of the Big Ten’s most exciting young playmakers. As a freshman in 2025, he led the Wolverines in receptions, receiving yards, and receiving touchdowns, earning Freshman All-American honors along the way. He returns to Ann Arbor for the 2026 season under new head coach Kyle Whittingham.

UMCU members and the broader community will have opportunities to interact with Marsh at branch locations and a variety of special events beginning this fall.  For more information about the partnership and upcoming appearances, visit umcu.org.

About UMCU
Established in 1954, the University of Michigan Credit Union serves nearly 123,000 members. With $1.4 billion in assets and approximately 20 Southeast Michigan locations, UMCU provides comprehensive financial services including mortgages, auto loans, and financial education. A valued employer and community partner, UMCU has earned repeated recognition including Top Workplace by the Detroit Free Press, Best Credit Unions to Work For by American Banker, National Best and Brightest Company to Work For, and America’s Best Credit Unions in Each State by Forbes. For more information, visit UMCU.org.

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SOURCE University of Michigan Credit Union