Linkind Brings Smart Light Stick to tm:rw in Times Square
Linkind's most expressive smart light features at the heart of a six-month run at tm:rw's Times Square flagship store,
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NEW YORK, Sept. 15, 2026 (GLOBE NEWSWIRE) — Linkind, the smart lighting brand of the AiDot ecosystem, today announced that it has collaborated with tm:rw to feature its newest smart light bulb, Smart Light Stick Color+White 850lm, in tm:rw’s New York City store for six months.
The collaboration brings to life a two-month Sanctuary showcase and a series of Times Square billboards, which are designed to give fans the opportunity to witness Smart Light Stick’s innovative ability to light up a space in whole new ways.
For the showcase, the Sanctuary at tm:rw has transformed into an immersive Light Stick experience, which is free and open now in their store at 220 W 42nd St, Times Square, New York City through October 31st. Upon entering a branded Linkind x tm:rw doorway, visitors will see a wall decorated with Light Sticks, which displays the raw power of the 100+ lighting presets available within the AiDot app. Beyond the wall is a second room with seating, a two-screen video wall, and a fireplace displaying the Light Stick’s flame effect. In addition, the Sanctuary features an interactive station that lets visitors fire off any preset, any color, any mix, and build their own presets either manually or with the AI lighting assistant Dotis™.
“The feeling of perfect lighting doesn’t easily come across from a product photo,” said Kevin Bright, Communications Director, Linkind. “Standing in a room that changes around you and feeling the instant shift in feel, energy, mood, and vibe—that’s the experience we want people to have. tm:rw gave us the perfect space where visitors can take the controls and truly light their own way.”
“Making a point about lighting in Times Square is a bold choice, but we know Light Stick is a powerful tool for self-expression, creativity, and imagination in the lighting of a home. That’s why we’re giving people the opportunity to come experience this themselves at the tm:rw store.”
Light Stick is also making its debut on Times Square’s iconic billboards, where it is being featured on both the prominent tm:rw store billboard marquee and the Nasdaq Tower screen for two months. Passerbys can see the Light Stick and how it transforms a space with scalable and expressive lighting.
In addition, the Light Stick has received two Best of IFA 2026 awards from top-tier US media publications like Android Headlines and Android Guys, earning recognition for its dynamic flame effects and smart home features.
Light Stick In Focus
Light Stick is a powerful smart light bulb that uses 160 internal LEDs to ensure it is bright enough for daily life while offering lighting effects such as a flame that holds up at close range. Through the AiDot app, users have the option of adjusting any aspect of the lighting, such as intensity, brightness, flicker speed, and motion.
Light Stick also has a color range of 16 million and adjustable white light from 1000K to 6500K. It also boasts 4 trademarked AI features, including AuraScape™—which delivers 50 independent color zones, each of which can display a different color at the same time, making gradients and motion effects possible from a single light bulb.
The Light Stick uses a standard E26 base to fit readily into the most common light socket in every home. It connects over Wi-Fi with Bluetooth backup and is Matter certified.
Following its debut at CES 2026, the Linkind Smart Light Stick Color + White 850lm is now available for purchase from $39.99 on Amazon and Linkind’s website.
For latest updates and exciting content, follow the collaboration at #LinkindAtTMRW on Instagram, Tiktok or Facebook.
About Linkind
Linkind designs lighting that enhances everyday living—simple, intuitive, and beautifully connected. Our products unite technology with human-centered insight, creating lighting experiences that respond effortlessly to real homes and real people. Across indoor, outdoor, and entertainment lighting, we focus on solutions that make us feel natural, adaptable, and elevating — the lighting that fits your life, not the other way around.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/aef01232-26e9-4d59-8500-a200497c3370
Sean Poh sean@museperse.com
